In this overcrowded online world, do you ever wonder why people would listen to your advice or even read your content?

I used to feel the same way.

I didn’t understand why the rest of the anime community would read my content when the web is full of blogs and videos from people more experienced, more knowledgeable, and more authoritative than me.

Why would anyone listen to me?

I’ve learned that mindset was flawed.

When I finally started thinking about what distinguishes good anime content, a new world opened up. I connected with more people in the community and noticed more individuals were not only listening to my advice — but more importantly, acting on it.


Can You Leave A Mark With Your Words?


As writers, our toolbox may seem limited. We can’t shout. We can’t use body language. We can’t even bang on a table to add weight to a message.

We only have our words to communicate with passion and power.

But written words are enormously powerful. You know that. When was the last time words made you smile? Or cry? Or inspire you to take action?

Once you learn how to write with power, readers start listening to your ideas and acting on your advice. You can inspire change — even if you feel you don’t have the required clout or authority right now.

Want to learn how?


Step #1: Write With Clarity And Substance


Weak writing rambles and rattles.

Powerful writing, in contrast, is simple and to the point.

Many anime content creators misunderstand this …

Writing with substance is not about writing longer articles. It’s not about word count. It’s not sharing as many tips as possible.

The opposite is true. Often long articles lack substance; too many superficial ideas that compete for the reader’s attention weaken the content.

Substance is not about the breadth of your ideas; it’s about the depth of your arguments. Even a blog of 100 words can have plenty of substance. A nugget of wisdom. A clear voice. A spark of inspiration.

Substance is about adding value, exceeding your readers’ expectations, and moving beyond the echo chamber.

If you’re not adding value, you’re taking up space. The more space you take up, the more difficult it becomes to continuously earn your spot, and the more likely you are to become ignored and irrelevant.

So, how do you write with substance?

  • Have a clear purpose for each piece of content — how will you help your readers?
  • Create a list or mind map of what you want to include in your article.
  • Review your ideas and narrow down your topic — an initial mind map is often too unwieldy, so cull irrelevant ideas that lead readers astray.
  • Revisit your content’s purpose — will your content deliver on your promise? Will you solve a problem?

Becoming an authority is not about you. It’s about your readers. About their lives, their worries, their challenges, and their dreams.

Powerful writing starts with empathy, generosity, and a passionate drive to help your readers.


Step #2: Boost Your Authority With These Content Tricks


Focusing on a narrow topic may feel scary. Can you write enough? Will your content seem flimsy?

Don’t panic.

And don’t start adding irrelevant ideas and semi-related trains of thought.

Instead, use the three content tricks below to turn flimsy writing into persuasive and authoritative content.

Authority content trick #1: use specific examples

My favorite way to see anime content creators boost authority is using examples. They are an undervalued tool in your authority tool box.

Examples demonstrate how you translate theory into practice. Examples breathe life into your content by making abstract concepts concrete. Readers can visualize your ideas, and you show you’re not just talking the talk; you know what you’re talking about.

Authority content trick #2: add compelling statistics

Statistics are not my favorite type of content. I find numbers boring.

But it’s a mistake to ignore numbers.

Because numbers add substance to an argument. They show you know your field. They instantly make your content more factual.

Statistics boost your credibility and appeal to rationality. But be careful: Don’t let the numbers undermine the clarity of your message. Only add research results and other numbers if they help clarify your ideas.

Authority content trick #3: support with quotes from experts

Can’t find any statistics to back up your argument?

Try using quotes from well-known experts. A quote demonstrates you’re familiar with other work in your field.

Strategically selected quotes support your claims. They help you “borrow” other people’s authority to grow your own.


Step #3: Inject Power Into Your Words


Does power make you think of dictators, bullies, and other dominant personalities?

Well keep in mind that power lives on a spectrum. Power’s gentle side manifests itself in the parental nudge and in the sports coach who motivates you to train harder.

Powerful writing inspires readers to take action and not walk away. An effective homepage, for instance, encourages readers to click and continue.

Strong social media updates make people click to read more. And authoritative blog posts motivate readers to sink into your work.


Embrace your inner bossiness by using the imperative form and shorter sentences.

For instance, read this paragraph aloud:

Your job as an anime blogger is not simply to write reviews, editorials and give out recommendations on what anime people should watch.

A useful critique that’s not implemented is like a riveting book that’s never opened. It’s forgotten and useless.

Instead of acting solely like an anime blogger dishing out your critiques, you should become a mentor for your readers, a chief of your village, a leader of your tribe. You should fire up your tribe and jump-start their actions because your readers are waiting for you.

It feels a little flat, right? That’s because the sentences are long and the final sentences use “you should” instead of the imperative.

The alternative version below is more inspirational because it uses shorter sentences and the imperative form:  

Your job as an anime blogger is not simply to write reviews.

Your job is not to write editorials and give out recommendations on what anime people should watch.

A useful critique that’s not implemented is like a riveting book that’s never opened. It’s forgotten and useless.

You’re not simply an anime blogger. You’re a mentor for your readers, a chief of your village, a leader of your tribe.

Come on. Fire up your tribe. Jump-start their actions.

Your readers are waiting for you.

Does that inspire you more?


The Magic Of Writing


When I started writing, I didn’t think of myself as a writer. I doubted my skills. I didn’t know whether I had enough ideas.

But every time I had to write an article, I learned more about writing. I followed my curiosity. I discovered what I’m passionate about, and I learned what resonated with my audience.

You might think you don’t have enough to share. Or you might doubt your writing skills.

This is what I’d like to tell you:

You’re unique. You have unique experiences. And you’ll discover your voice and your passions when you write more. Writing brings clarity, deepens your understanding, and strengthens your ideas.

So, commit to writing. To creating valuable content. To being helpful to your readers.

Start making tiny ripples and always be thankful no matter what the situation.



6 thoughts to “How to Write with Strength and Authority, Even When You Feel Like a Nobody

  • RemyFool

    Thank you for another post directed towards content creators. It always makes me feel motivated and inspired, wahaha. Great work as always, Prattle!
    (•̀ᴗ•́)و ̑̑

    • Prattle

      I hope to inspire Remy and the mug infront of Remy for weeks to come!

  • Anonymous

    Ah yet another awesome post! I love these! Keep it up Prattle! <3

    • Prattle


  • Anonymous

    These are some pretty solid tips, but I feel like they are best suited for a specific type of article. One where you want to guide the reader toward some type of action. As you said, in creating something that’s helpful for your readers, like this article and others posted under “Anime Content Creators.”

    Would you say the same applies for an episode or series review? I imagine the aim in that type of blog post is to help the reader get an accurate impression of the content. Is an authoritative voice needed or helpful there as well?

    For example, do you do practice this same approach with posts you make under Clarity?

    As a professional nobody, I’m eager to make the best use of these advice posts, but often have difficulty applying them to my own work. Any guidance is highly appreciated!

    • Prattle

      Thank you!

      I would say a good chunk of what was said in this blog can be applied to episodic/series reviews. You pretty much hit the nail on the head with the aim of those types of blog posts and an authoritative voice in those situations would indeed be useful to stand out among the ever growing wave of reviews we have in the community.

      Yup, I do practice this when I put together Clarity and I also look for these sorts of things when making my rounds around the anime community to gather content for it.

      I hope this was useful to you and I’m sure you’ll be a known commodity in our community in due time 🙂


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