What makes people leave your write-up? Is your stuff really that bad? Is the anime you’re covering just not appealing? Maybe it just wasn’t their thing?
What makes them hang around for a few seconds only to hop off your content?
What makes them look at your review, possibly read a bit of it, and yet, ultimately, close the page without liking, commenting or sharing?
Is your stuff really that bad? Is the anime you’re covering just not appealing? Maybe it just wasn’t their thing?
Well there might be some truth there, but that’s likely not it. It turns out there’s something deeper that can be at work. Every time you get close to having a new faithful viewer, the prospect of doubt gets in the way.
Doubt that what you’re suggesting is actually useful or applicable.
After-all, unless you’re a well established anime critic or just extremely persuasive, your opinion is going to be met with a reasonable amount of skepticism to brand new eyes.
It’s sad but it’s the truth.
Your new audience members judge you from the very minute that they land on your page.
They look at your features, absorb your design and start following your site’s structure for proper navigation. All of this plays into whether or not they read your content in the first place.
Even when they do read it, any lack of social proof (via subscriber count, comments, likes etc) then subconsciously plays a role in weakening their overall trust of the piece – decreasing their chance of sticking around to finish it.
From there of course comes the piece itself. Unless you deliver something compelling in your content, the new viewer legitimately has no reason to invest into your words or opinions.
There’s doubt that what you’re presenting is useful right from the start inherently to a new viewer.
And even worse there’s a lack of trust in the value of your work.
Trust is everything to the anime critic. Without trust there is doubt and with doubt there isn’t any reason for your audience to digest your content.
So Build More Trust And Shatter Doubt
Every detail matters, down to your very domain and publishing content on a consistent schedule. Everything you do needs to build trust and kill doubt.
Your new viewer has likely been kicked around many times by generic critics hitting home on the same anime and topics that can be found in droves. Give your new viewer any tiny reason to mistrust your quality and memories of all those basic reviews on worn out anime come to mind.
Prove you’re extraordinarily trustworthy by demonstrating your value, putting your audience first, and producing wonderful content.
Thoughts That Move has been great at this – putting together a string of engaging posts that really give the audience a unique look at something worthwhile.
Doubt is tough and hard to kill. But with dedication and commitment, we can get rid of it once and for all.
Put Your Audience First
You must treat the trust of your audience as your most valuable asset. Trust takes a long time to build and an instant to destroy. No matter how tempting the outcome, never go for short-term gains at the expense of long-term trust.
The most obvious example is never to promote affiliate products that you haven’t thoroughly used, or that you don’t believe will offer exceptional value to your audience in your content.
I’ve unfortunately seen some anime critics promote streaming services, certain apps and different anime “loot crates” yet hardly use the products or take them seriously.
Promoting great quality will increase your audience’s responsiveness the next time you have something to offer. Promoting junk that you don’t actually care for will ultimately sink your relationship with your audience, and your viewership along with it.
Along the same lines, and a little harder for many anime critics, don’t link to content that isn’t high quality. The blogosphere is a social place along with YouTube, and we all want to link to our friends’ content because we like them.
That’s understandable, but it pays to be strict. Your loyalty must be to your audience first.
If you only link to great anime content that you actually believe is valuable, your readers will learn they can trust you absolutely.
They’ll look for your unique take on what’s worth reading today. Sure, sometimes your idea of great and theirs won’t be the same. As long as you consistently point them to content you believe is worthwhile, they’ll keep checking things out.
At the end of the day, earning trust is about putting the needs of your audience ahead of your own. Don’t just solely make work for yourself, always consider your viewers. Let your actions speak as loudly as your well-chosen words and treat the relationship with respect.
Earn their trust for the long haul, kill viewer doubt and your audience will start finishing your pieces with little hassle.
Let Seasonal Prattle Know What You Think!
How much do you value trust with your audience? Comment below and let me know your thoughts!