I’m sure we have all seen this happen before…
Many once-hopeful anime reviewers have gradually withdrawn from their blog or YouTube Channel because they feel like no one is viewing their content.
Despite racking their brains for amazing titles, composing literary marvels to dazzle their audience, and spending hours on their site’s design, more people aren’t flocking in.
What could they possibly be doing wrong?
More importantly are you doing the same thing?
Today I would like to point out some of the most common reasons from a viewer’s perspective as to why more people don’t look at your anime reviews.
Your Content Is Generic
It does hurt to say, but the more you view meaningless content on the web, the more you expect the next link you click on to give you hands on content.
If you’re unlucky enough to be the fourth or fifth link clicked on and the viewer is already bent out of shape, you clearly wouldn’t like to be in the position of disappointing them.
The mechanism behind this is quite simple, and we’re not proud of it. Our brains make the same mistake as the gamblers’ do. The more you lose, the more you’re under the impression that you’re actually about to win.
Unfortunately most people just keep on losing.
It’s sad, but it’s the truth. There’s a ton of anime reviews, write-ups and analysis out there but most of them bring the same information to the table.
For example how many Yuri!!! On Ice pieces do you think there are now? I’m talking YouTube videos AND written pieces. 50? 75? More than 100?
How many do you think tackle the series from a unique angle? Probably only a handful and here’s one of them that does it the best.
Look, it’s easy to find an anime review or write up on any given series (especially when the series is popular), but actually coming across content of value that offers something unique to you as a viewer is a different story.
Ask yourself, what does my anime review really offer that can’t be commonly found? Maybe you interpreted a scene in a different way or picked up on an interesting narrative subtlety.
Whatever it is make sure you express that and separate yourself from the pack.
Your Design Isn’t Appealing
The old saying “don’t judge a book by its cover” certainly doesn’t apply when it comes to your anime review and blog.
As with most things in the world of online content your audience wants to see things that are visually appealing.
It’s that visual appeal that can make or break a blog or YouTube channel, regardless of how great your actual content may be.
Research shows you have about five seconds to grab the attention of a site visitor, and good design is one of the make or break aspects of getting the viewers’ attention for longer than the initial five seconds.
Think about features such as the color schemes, editing and how updated and modern your site appears to be.
As well as considering things like visual design elements, it’s also important to lay your site out in a way that’s easy to read.
No one wants to read what looks like one long jumble of articles and videos when they land on your site. Instead, make sure your content is easily navigable so your audience can simply find and digest what they’re looking for.
For an example, Random Curiosity does a beautiful job of presenting a clean design.
You Are Too Inconsistent
It’s not necessary to post a new anime write up every day or upload a review – but your audience should at least hear from you on a consistent basis.
If I visit your site and normally find new content every Monday, I would be disappointed if I suddenly see there isn’t anything available for multiple weeks in a row.
It’s all too easy for someone to forget that they subscribed to your site if they go awhile without receiving an update. Then, when they suddenly see new content in their inbox, they disregard it, or worse, mark it as spam.
We live a busy life. I get it, but you still have to adapt and find some rhythm.
A good way is to write or record ahead and actually schedule your next anime piece for later, especially if you fear that you won’t have the time to maintain it due to an upcoming vacation or business trip.
Sites like 100wordanime and Wrong Every Time do an excellent job at consistently pumping out content in a lovely rhythm. There’s a lot to learn from them if you check out their flow.
There’s A Lack Of Comments
One of the first things I do on an anime review or video is check out how many comments there are.
A lack of comments instantly turns me off, because I consider comments to be a decent metric for determining how useful that anime review or video is.
If my initial scan turns up lots of “0 comments” notices, I almost always just close the window.
People talking about your content helps more than you think. While it’s not a hard signal of quality, the fact that viewers care enough to engage your content at all is a healthy indicator that there’s something worth viewing here.
If you find yourself with a lack of comments, the first thing you should do is change that horrid default text that says “0 comments” to something more interesting and engaging.
Next, try to design your anime reviews and other pieces in such a way that they really encourage people to leave comments and share their thoughts. Asking questions is good so is providing a topic worth digging into.
Your Titles Over Or Under-Deliver
How many “top 10 anime list” variations have you seen?
How many of those variations just throw around the same slew of mainstream titles that are hardly “top”?
The same can be asked of those “best insert-genre-here anime” pieces. Rarely any of those provide an actual list of quality titles (they tend to just rely on popularity).
A title can be one of the toughest things to tackle when crafting anime content. They are what’s going to help your audience decide whether or not to click, so they need to carefully balance over-promising or under-selling your material.
You want to create titles that feel useful and are directly descriptive of what you’re presenting.
You want them to feel actionable and broadly appealing, but don’t make them sound so ridiculous that it seems like an immediate oversell.
Keep your language simple and direct, but also make sure it’s clear what your audience is going to get from the content you’re offering.
You’re Not Being Useful
Perseverance isn’t the only thing that separates a good anime critic from a terrible one.
The biggest rule of creating an engaging anime review or any anime content for that matter is to be useful. Deliver value, insight and opinions that are actually worth viewing and embracing.
Look at the Sakuga blog. They provide tremendous insight into animation that you can hardly find anywhere else in our community . Wave Motion Cannon offers valuable interviews that no one else is creating.
Try deeply expanding on a topic or offering an uncommon angle that could help your audience.
The point here is that it’s difficult for people to get deeply hooked on a blog where you write about your day-to-day or where you share vague tips rather than incredibly helpful tutorials.
Any of the above six mistakes are all-too-common, but luckily they’re also easily remedied, so you can correct them and quickly move on to driving more traffic to your blog.
Putting It All Together
Every time you visit any blog or YouTube Channel and see the number of comments and the shares, you may think about yours.
But what are the things you’re doing wrong?
Why aren’t viewers looking at your stuff?
People like to read an anime review or watch a video that’s actually going to provide something for them.
The choice is yours, whether you choose quality or just quantity.
Let Seasonal Prattle Know Your Thoughts!
Can you give an answer for why people aren’t looking at your anime review? Comment below and let me know what you think!