The average blogger only has two concerns.
The first is obscurity. They’re a total stranger in a vast world loaded with people — unknown, inconspicuous, and insignificant. Odd, considering there are so many people online.
But it’s a simple law: We all start at the bottom.
One study discovered that the average British blogger had only 285 subscribers, received 18 comments a day, and earned about $120 a month.
That’s the reward for someone who’d been blogging for two years and eight months. Yes, those surveyed also worked full-time jobs.
In an informal poll, the traffic to an average blog was around 60 to 120 views a day.
Frustrating stats for anyone trying to get attention.
The obscurity antidote
The solution is simple: Build an audience through value, distribution and consistency.
Very few bloggers, however, make the transition from obscurity to non-obscurity, because it also takes an unhealthy dose of hard work, perseverance, discipline, patience, improvement, and personality.
But doing this is exactly what separates you apart from the pack. If you don’t have any value to follow that up with, then your gains in viewership won’t be sustainable.
You don’t need to sink to desperate levels of clickbait, or turn contrarian on hot topics just for the sake of reeling in attention.
So put away your ideas of spitting out another
unneeded “SAO blog” in our community or picking on the most popular anime airing hoping it draws eyes to you.
Sure, that might get you views but then what? What’s the game plan from there?
If you don’t have any value to follow that up with, then your gains in viewership won’t be sustainable.
The second blogger concern
Once your blog starts getting traffic, a substantial number of subscribers, and attention from influencers in the community, you may say to yourself, “I could do this. I could really do this. I could earn a living off my website.”
But here’s your new problem.
You have the demands of family and friends and, most importantly, the demands of your job. A job you must have if you want to pay the rent, keep shoes on your kids’ feet, plan to move out or just enjoy life like a normal person.
You might not have a bad job — it’s just boring, mindless, and routine. Or your boss could be a psychopath. Layoffs may be in the air. Whatever the reason, you are ready to move on and make a living on your own terms.
But every post you write is a four-hour affair. You also have comments to address, social media networks to attend to, possible videos to film if you’re an AniTuber too, and so on.
No joke: Anime blogging is a full-time job. But, for most, without the paycheck.
So once you’ve gotten traction, your next obstacle is sustainability.
You want to keep going and, because of your circumstances, you need to keep going. And the only way to do that is to earn a living from your blog.
Affiliate marketing and advertising are conventional options, but they’re limited. Patreon is a solid path, but you need to be magnetic to pull that off with success.
So what you need to do is build an audience — and then you need to reliably create content your audience enjoys enough to invest into you.
There’s plenty of anime content creators who’ve followed this model, ultimately leveraging Patreon after establishing themselves. Rewards should be enticing and unique in addition to bringing more of what you do to the table in a way that resonates with your fans on an intimate level.
Unfortunately most of them miss the mark, overlooking a key ingredient to attract vastly more pledges in the process. That ingredient being remarkability among their rewards.
When you study multiple successful Patreon users like Amanda Palmer or Peter Hollens – you’ll notice what they’re offering reward wise greatly extends beyond the typical products they bring on a day to day basis to their audiences.
A large portion of anime content creators tend to primarily offer “more content” as a reward – whether that be in longer forms of what they’re already doing (bigger podcasts, lengthier blogs/videos etc) or literally more content (countless scrapped posts, scripts etc).
That certainly works, as users that naturally crave your content will realistically want more of it. However, that doesn’t always persuade your audience that’s satisfied with your /free/ content to support you, or for low level supporters to move up in tiers.
Shoutouts in your credits, Patreon only podcasts/streams (when you’re already a caster/streamer), Q&A’s, Discord etc are all a dime a dozen ideas that don’t really invoke fans on the fence to support you.
Instead, try offering yourself in a different way. Take a look at Patreon pages beyond the anime community and look to see what you can innovate and use.
Rewards should be enticing and unique in addition to bringing more of what you do to the table in a way that resonates with your fans on an intimate level.
So Are You Ready?
Hopefully this quick blog gave you something to think about, even if it was just a small tidbit here or there to get the ball rolling. There’s a lot of people who want to get more out of their anime blog financially, and if that’s you, we wish you the best of luck. If there’s anything you would like to add or discuss on the topic feel free to let us know in the comments below and hopefully we can expand on it!