How long should an article or a blog post be?

How about a video?

The answer is, of course: “As long as necessary. And no longer.”

Obvious, right?

Most content creators know that brevity is crucial. In writing, like many things in life, “less is more.”

But in writing and in sweets, we tend to over-indulge. We don’t need the extra words any more than we need those surplus calories, delicious though they are.

Why does brevity matter?

In your content, you might want to inform or you might want to entertain.

If your audience is mentally screaming “Get to the point!” you’ve done neither.

And no one will share your work if they don’t understand it, or if it bores them into a coma.

Yes, long form content certainly has its merits. But “long” means you cover all of the important facts your prospect needs to know. It does not mean you indulge your desire to matter.

If you have ever silently waited, cash in hand, while a windbag salesperson droned on, you will recognize the issue here.

It actually takes more work to write a short post. You may find you spend twice as much time editing as you do writing.

But you owe it to your audience to cut the fat from your content.

Bottom line: If you want your words to have impact, get to the point — then get out of the way!


2 thoughts to “Too Lazy to Write Less?

  • Buggy

    A good post is like a skirt: long enough to cover everything, but short enough to be interesting. ~Winston Churchhill, paraphrased

  • HumbleAce

    I’d categorize this under the case of if you have little to say then it’s best to keep it little, instead of padding it out and trying to make it look like you have a lot more to say than you actually do. Just because a page looks barely filled doesn’t mean it needs extra words to appear more “substantial” (for lack of a better word) when you’ve already made your point by then.

    I know this is something I’m still working on, remembering the dozens of posts I have where I repeat myself countless times to an eye-rolling extent. Small posts, I think, a lot of people when writing them, get this feeling ‘it’s not enough’. I know I certainly do, but this is where re-reading and editing comes in to help recognize and register that (sometimes) it IS enough.


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