You sit down at your desk.

You start your computer.

You check Google Analytics and your provider dashboard. A deep sigh escapes from your soul.

Why is your number of subscribers still so low?

Why aren’t readers coming to your site?

We all know that anime blogging is hard work, but what should you do when your efforts don’t seem to pay off?

Should you cross your fingers and keep plugging away? Hope that your viewership will snowball?

You need a new blog strategy, not wishful thinking.

When your blog isn’t doing as well as you’d like, don’t simply step up your efforts. Don’t keep slaving away.

Instead, take a step back and review what you’ve done so far. Do you have the right building blocks in place to seduce readers?


Who Is Your One Fan?


You might be aiming to gain 100, 1,000, or even 10,000 blog readers.

But when you think about large numbers of readers, you turn people into a faceless crowd. And when you write for a faceless crowd, your writing becomes colorless, drab, and boring.

Do you think Stephen King focuses on millions of readers when writing his bestsellers?

In his book On Writing, King tells us he writes for one reader only — his wife. When he writes, he doesn’t wonder whether his millions of fans will enjoy his new book. He wonders, “What will Tabitha think about this section?”

When you write for one reader, your blog instantly becomes more engaging, personal, and persuasive.

Do you know your one fan?

Can you imagine picking up the phone, sharing a joke, and asking their view on your latest blog post?

Your ideal reader, your one fan, can be an imaginary person  or a composite of various people you know.

To visualize your one fan, go beyond demographics. Understand their dreams and struggles. Empathize with them.


Make It Shareable

 

As you’re building and creating all that epic content, remember to make it easy to share.

*Format it to be reader-friendly.


*Put a decent headline on it.


*Make it easy to share on social sites.


*Make it entertaining and useful.


Make a careful study of the content that gets lots of attention on your favorite sites. Try to model your content on that — not just superficial elements like a Buzzworthy-style headline, but in delivering an experience that the audience wants to share with others.


Clones Don’t Win


Lastly, you’ll never be able to really effectively promote stale, “me-too” content. Even if you make it useful and interesting. Even if it has good headlines.

Your content needs a unique voice. It needs a point of view. You have to stand for something. You need a thumbprint — something about you, your approach, and your content that no one else has.

No matter how crowded and cluttered your topic is, there’s always a way to differentiate. But you need to put the work in. It can take time, and thought, and a lot of words written. But there is always a way.


Over To You


Does your blog  keep readers engaged with your writing and serve their needs? How does your content help readers know, like, and trust you? Let us know in the comments!

 

8 thoughts to “What to Do When Your Great Anime Content Isn’t Getting Found

  • Anonymous

    Great post!. And totally agree with pretty much everything you have written here. Sure it’s cool to get a lot of followers, but in the end one of the most rewarding aspects of blogging is meeting new people and interacting with them. If you manage to reach only one person that enjoys reading your content, you have done something right I think.
    All in all it comes down to another basic thing that is almost as important and that is having fun. I’m writing my blog, because I really enjoy doing it, as well as interacting with all the wonderful people that I have met along the way. So far I have been having a blast. And it is really humbling to know that there are people out there that take the time to read a post I have written. That’s why I am not bothered at all by how many followers I have. Sure it’s fun to see the counter go up, but it is even more fun to see how people react to something you have written. So, that is why I really loved this post, because it is so true! Keep up the great work you are doing, your blog is seriously cool 😀

    Reply
    • Prattle

      “but in the end one of the most rewarding aspects of blogging is meeting new people and interacting with them. ”

      I absolutely agree with this and I’m happy that you’re having fun blogging. Thank you for your input! 🙂

      Reply
  • Karandi

    Great advice, as always. I really appreciate these posts you put together as they really make me think about the process of blogging.

    Reply
    • Prattle

      Thanks, I’m glad they can be useful to you

      Reply
  • Anonymous

    I don’t know that I have one specific person I’m writing for, but I do always try to write /to people rather than /at them. Some posts will always be more successful than others, of course, but in general I judge my posts based on the discussion as opposed to the view, like, or subscriber count.

    Reply
    • Prattle

      That’s a good habit to have

      Reply
  • Owningmatt93

    Interesting thoughts as usual. Every time I read one of your posts about anime criticism and critique, something new always jumps out at me. I try to consider these things when me and my blog mates write our posts.

    Your point about “writing to one reader” is something I never considered (or if I did, it was unintentional). The closest I’ve ever done to that is write something that I, myself, would read, but I don’t think that’s really the same thing as what you’re suggesting.

    I feel that the rest of the points I have covered well, but the statistics I see might prove otherwise. Your post gives me the idea that I’m heading in the right direction at least, if nothing else. It’s something to for me to think about anyway.

    Reply
    • Prattle

      I’m happy that these posts get you thinking Matt.

      Writing to one specific person is something we’ve used in the past here with pretty good results – as that level of personalization just makes that content more intimate and immediately useful to the target audience.

      I’m sure you’re on the right track!

      Reply

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