You sit down at your desk.
You start your computer.
You check Google Analytics and your provider dashboard. A deep sigh escapes from your soul.
Why is your number of subscribers still so low?
Why aren’t readers coming to your site?
We all know that anime blogging is hard work, but what should you do when your efforts don’t seem to pay off?
Should you cross your fingers and keep plugging away? Hope that your viewership will snowball?
You need a new blog strategy, not wishful thinking.
When your blog isn’t doing as well as you’d like, don’t simply step up your efforts. Don’t keep slaving away.
Instead, take a step back and review what you’ve done so far. Do you have the right building blocks in place to seduce readers?
Who Is Your One Fan?
You might be aiming to gain 100, 1,000, or even 10,000 blog readers.
But when you think about large numbers of readers, you turn people into a faceless crowd. And when you write for a faceless crowd, your writing becomes colorless, drab, and boring.
Do you think Stephen King focuses on millions of readers when writing his bestsellers?
In his book On Writing, King tells us he writes for one reader only — his wife. When he writes, he doesn’t wonder whether his millions of fans will enjoy his new book. He wonders, “What will Tabitha think about this section?”
When you write for one reader, your blog instantly becomes more engaging, personal, and persuasive.
Do you know your one fan?
Can you imagine picking up the phone, sharing a joke, and asking their view on your latest blog post?
Your ideal reader, your one fan, can be an imaginary person or a composite of various people you know.
To visualize your one fan, go beyond demographics. Understand their dreams and struggles. Empathize with them.
Make It Shareable
As you’re building and creating all that epic content, remember to make it easy to share.
*Format it to be reader-friendly.
*Put a decent headline on it.
*Make it easy to share on social sites.
*Make it entertaining and useful.
Make a careful study of the content that gets lots of attention on your favorite sites. Try to model your content on that — not just superficial elements like a Buzzworthy-style headline, but in delivering an experience that the audience wants to share with others.
Clones Don’t Win
Lastly, you’ll never be able to really effectively promote stale, “me-too” content. Even if you make it useful and interesting. Even if it has good headlines.
Your content needs a unique voice. It needs a point of view. You have to stand for something. You need a thumbprint — something about you, your approach, and your content that no one else has.
No matter how crowded and cluttered your topic is, there’s always a way to differentiate. But you need to put the work in. It can take time, and thought, and a lot of words written. But there is always a way.
Over To You
Does your blog keep readers engaged with your writing and serve their needs? How does your content help readers know, like, and trust you? Let us know in the comments!