Quick question: Do you know anyone who doesn’t suffer from information overload?
Simplicity is the ultimate sophistication.
We live in a world full of information. At the push of a button we can get our eyes on far more ideas, blog posts, and videos than we could ever possibly consume.
It’s actually hard to remember when information was a scarce resource. But time certainly is still one. It always will be. And with information everywhere, it is imperative that you treat your audience’s time with respect when they give it to you.
Especially if you want to build trust with your audience so they give you more of their time in the future.
Nowadays, words can seem cheap. It doesn’t really cost anything to publish more blog posts, make more podcasts, or upload more videos.
But the idea that making content doesn’t cost much is flawed.
Occupying more internet real estate by producing more content means taking up more time from potential viewers. If you’re not adding value with that real estate, you could be wasting the time of your audience.
And time is an irreplaceable resource. Time is precious. We all know it.
So avoid the content creation mistakes below that are all too common in the anime community. They waste the time of your audience by contributing to information overload without offering value in return, and in most situations – just end up as cheap, low quality pieces …
Mistake #1: You love complexity
It’s often thought that complexity is a sign of academic achievement, intelligence, or sophistication.
But the opposite is actually true.
~ Leonardo da Vinci
A sophisticated anime content creator uses metaphors to illustrate abstract ideas. They tell simple stories to explain complex concepts. They appreciate the time of their audience by not being needlessly wordy to fill out a post or fit in an algorithm.
Next time you create, see how you can simplify your message. There’s no need to dumb down your ideas. Just help your audience process your content and be inspired by you in less consumption time.
Mistake #2: You think “more content” is better
Are you the type to make a blog or video announcing your next blog or video? Are you just spitting out content based around every little idea that comes across your mind, regardless of how thought out it is ?
When you publish content without adding any value to conversations, you end up wasting space. You waste precious pixels.
The idea that more content is always better has been heavily promoted by some, but this is wrong. The task of a writer is not to write more “text.” The task of a writer is to communicate a message in the length it takes to fully communicate that message.
The same applies when you script content.
Got your message across in a script or blog of 537 words? Well done. No need to extend that or fluff up your concept with a lengthy multi-part series.
Don’t waste people’s time with an endless stream of half-baked, uncared for content. Try to create when you have something to say. Your audience would rather read one post that inspires them than 20 crappy posts that are clearly low effort.
Mistake #3: Your conclusions are stale
It’s an easy mistake to make.
You’ve poured all your energy into writing your rough draft or script. You spent all afternoon recording your podcast. Now you’ve gotten to the end, and you wiz through delivering your conclusion so all is done.
Even worse you don’t even have a conclusion. You just throw your Patreon up, tell people to like and subscribe for more content and send them on their way.
Serving up an uninspiring conclusion or just outright lacking one is like presenting the cheapest supermarket ice-cream after a lavish home-cooked meal. It leaves a bad taste in your mouth, and when you lack it, you don’t even get that far.
Don’t disappoint your audience with a bland conclusion. Try writing your conclusion first. Or write it the day after you’ve created the main message of your content.
Put all of your enthusiasm into a conclusion that inspires or bottom-lines your topic.
Mistake #4: You don’t know who you’re creating for
The idea that you’re creating content for hundreds (or thousands) of people to engage with may sound great, but it can kill your voice … fast.
When you don’t know who your audience is and how they’re adapting to you, your content can start to become generic. They end up speaking to no one deeply and just end up taking up space.
“Creating for yourself” is no better. Unless your platform is a personal diary only meant for your eyes only, you should acknowledge your audience and viewership.
While you ultimately have the decision on what content is made, at the very least consider what the people who support you want to see.
Mistake #5: You don’t care about your topic (now or anymore)
If you don’t care, why would your audience care?
It’s all too easy to spot content that was created purely because a topic is popular at the time rather than out of passion.
It’s pretty obvious when a creator in our community didn’t fully research their topic but decided to make content around it anyway.
Don’t be this ani-creative. Don’t just make content centering around something that you hardly care enough about to actually engage with and learn.
All that results in is half hearted content and an obvious lack of care that makes it hard to take you seriously in the future
A good piece of content is written with passion or value, often both. When your enthusiasm or knowledge shines through, you invigorate your audience.
Mistake #6: You don’t show your personality
Let’s be honest.
Hundreds — maybe thousands — of anime content creators make content in the same field as you. What makes you different? What makes you stand out?
When you share information without letting your personality shine through, you become interchangeable with any other content creator in this niche. You become a “me-too” content creator, a commodity, your content becomes cheap
The harsh truth about creating anime content …
Your audience doesn’t need another piece of content on the latest anime or a random one pulled from yesteryear.
Your audience doesn’t need yet another history lesson covering a studio or staff member.
What your audience need is you — your wisdom, your ideas, your unique stories that can warp those run down slants into something special.
Never take your audience’ attention for granted. Their time is precious. Use it wisely.
Simplicity is the ultimate sophistication.