The anime community is a noisy, overcrowded place.

Building momentum as an anime critic is often an uphill battle, and getting your audience to buy in can be daunting.

So, how do you get people to take you seriously?

How can you go from being just a little fish in a vast ocean to becoming a recognizable critic or even a household name?

It’s taken you so many hours to write a blog post or make that new video you were planning.

You’ve researched the topic to the nth degree. You’ve edited it to within an inch of its life.

Now it’s time to get it out into the world!

You excitedly press “publish”, and … even days later … crickets.

Heartbreaking, right?

We all like to think that the amount of effort we invest in creating an anime critique directly correlates to how deeply it resonates with readers. But, experience has repeatedly shown this is not the case.

So, what’s the deciding factor if it’s not effort?

Luck? Timing? Skill?

Yes, the factors above do play a part. But, more often than not, it comes down to these two elements:

If your content doesn’t hook readers in the first few sentences, it doesn’t matter how good the rest of it is, you’ve lost them.

If you don’t clearly communicate your idea, readers may lose interest after your introduction because they don’t have an incentive to keep reading.

Thankfully for you, there’s an easy way to accomplish both in one stroke.


Utilize “Disinterested Goodwill”


In terms of engagement techniques dating back to the time of Aristotle, ethos is an appeal to the authority, honesty, and credibility of the person speaking or writing.

And that’s exactly what builds trust and influence when anime critiquing is done well.

Aristotle also thought that a key component of effective ethos was a combination of likability and selflessness, which he characterized as “disinterested goodwill.”

Disinterest here doesn’t mean you don’t care if you get a beneficial outcome — it means you serve your audience whether or not you get that benefit from any particular person.

When you put together quality anime content that’s so good you could have charged money for it, you’re acting with “disinterested goodwill.” That means your audience received value regardless of whether they ever pay you a dime through Patreon or a similar service.

It’s this very aspect of anime critiquing that makes it unacceptable to some anime critics to do the opposite. The thought of providing something of dirt value with a clickbaity title to acquire views just drives that crowd nuts.

So do your best not to fall into that category.

Utilizing disinterested goodwill will naturally separate you from the rest of the pack, as you’ll be consistently providing valuable content with no catch.

And as you’re aware, valuable content is what your audience wants, and will ultimately hook them for the better.

Hope this helps!,

-Prattle

5 thoughts to “Breakthrough “The Noise” In One Easy Step

  • Karandi

    Click-bait titels do get clicks, but if the content is not great people aren’t going to stay or comment. So I guess you need to decide if you want people to click or if you want them to engage and how you do that.
    Thanks for another interesting post.

    Reply
    • Prattle

      Thanks for reading 🙂

      Reply
  • M0rg0th

    Hmm… I would put it in less idealistic terms: The first step to “breaking through the noise” is placating your audience. Give the audience what they want! And then you can build your identity on what these people see in you. Gimmicks, bad habits, virtues… you name it: Everything that describes the personality your new hooked audience sees in you is the ticket to getting famous. It’ll be your best performance because you’re essentially just playing yourselves.

    Well, I mean, we can’t all be Roger Ebert and/or Gene Siskel.

    Reply
  • sophiethestark

    Great article! I find click baiting infuriating… And why is it still a trend is beyond me.
    Thankfully, sometimes the content ends up being quite good and I forgive them for deceiving me.

    Reply
    • Prattle

      Thank you!

      Reply

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