Most content that we’re familiar with — analysis, YouTube videos, reviews, editorials, podcasts, etc. — is designed to be passively consumed by our audiences.

They read, watch, or listen to it. They may comment on it or share it, which is great, but the underlying content doesn’t ask them for input and doesn’t react to them in real time.

That said, I’m sure many of you are already aware, but here at Seasonal Prattle we offered interactive content (active content ) of our own for roughly the last two months, which was the complete opposite of   content that most websites in the community were offering.

The idea was to run an experiment to see how effective interactive content really was, and ultimately report on our findings to our readers who may have thought about giving it a shot for themselves.

We even went so far to completely alter the site, changing everything down to the tagline to the overall attitude we had in our blogs & comments to better suite our new interactive model.

And you know what?

It was pretty fun.  But more importantly it was extremely effective.

Seasonal Prattle had its best month during this experiment by almost 2,000 views – and we certainly appreciate everyone who partook in our quizzes and polls to make that happen!

So for those who were thinking about pushing out their own interactive content ( regardless if it’s quizzes, polls, assessment tools, games, contests etc.) in short,  we would say go for it.

It’s fun for your readers and healthy for your blog’s growth.

But if you’re looking for a more elaborate reason to try this type of content out on your blog, then let us share with you below:


Why Should You Use Interactive Content In Your Anime Blog?

First, as you already know, a primary challenge of anime content creators is breaking through the noise.

The anime community is a sea of content. How many blogs have you clicked on and only briefly skimmed? How many YouTube videos have you watched only to close out the tab after a minute or two (or worse just go straight to the comment section and not pay attention to the video at all)?

How do you stand out? How do you grab and hold the attention of an audience?

Interactive content provides a new arsenal for anime content creators to battle the flood of “meh,” passive content.

And there’s such a wide variety of interactive content tools to choose from, in so many different formats. You can even invent your own entertaining games or handy utilities, specific to your audience.

By its very nature, interactive content engages participants in an activity: answering questions, making choices, exploring scenarios. It’s a great way to capture attention right from the start. Individuals have to think and respond; they can’t just snooze through it.

And if your interactive content reciprocates their inputs with useful outputs — as it certainly should — you’ve succeeded in delivering a truly memorable content moment. That’s golden.

Second and finally, think about the incredibly rich data that can be collected through interactive content.

With most passive content, all we learn about our readers/viewers is that they were interested in it, possibly the context in which they arrived to get it.

But with interactive content, we can learn a tremendous amount from their interactions — the rankings people give anime, the questions they missed (or nailed) on a topical quiz, or the variations they assembled in an assmement.

Interactive content reveals incredible insights about your audience. We can then use that information to tailor subsequent nurturing and personalization to give them more of what they want creating a win – win  for both anime content creators and their audiences alike!

Hopefully between those two points you see why this is such a valuable content type to try out and I’ll gladly be willing to answer any questions down below if you’re interested to learn more!


Now, Over To You

Have You Ever Thought About Doing Quizzes Or Any Interactive Content At All On Your Website? Do You Enjoy Taking Quizzes? Let Us Know!

8 thoughts to “Why Interactive Anime Content Is Worth Your Time To Create

  • Karandi

    Glad your experiment has been successful. I’ve really enjoyed your quizzes and seeing the comments from others who have taken the quiz. Though, I still really like your articles, passive experience though they might be.

    Reply
    • Prattle

      Thanks Karandi and I apologize for never pumping out a 3-gatsu quiz last Winter when we first started doing them.

      Reply
  • marthaurion

    yeah, man. i think the polls on this site are a really good idea. ive definitely considered building something similar myself, but i wasnt sure if i could get it to play nice with my own system.

    Reply
    • Prattle

      I’m glad you enjoyed them!

      I’m sure they would work out if you gave it a shot. What we used to create them was pretty flexible and very easy to insert into a blog

      Reply
  • DerekL

    Interesting that the quality of the content never comes up. Only “interaction”, engagement, and collecting data. And how valuable was the engagement really? Most of the ones I saw on the “interactive” posts seemed to me to be just reporting the results of the “interaction”… Which mostly could just have easily been generated by a ‘bot connected to the “interactive” feature. Which is fine I guess if your goal is stacking up numbers.

    Maybe I’m old school… But I prefer content that is more reflective of the creator’s thoughts and interactions to be between people. It’s a much harder path and maybe it doesn’t generate the stuff marketers crave, but it’s also human rather than cold and sterile. Community isn’t a numbers game.

    I still recall a discussion on my alt.space blog over the cost and value of a “standing army”, even though that discussion took place over a decade ago. I still recall a passionate discussion at Mage In A Barrel over an episode of Sound Euphonium that happened almost two years ago. (Etc… Etc… I could go on considerably longer.) But, to be honest, I can’t recall a single piece of your “interactive” content with any clarity.

    The real problem isn’t so much the media is designed to be passive… It’s that we’ve been conditioned to be passive. To hit the “like” or “share” button and then move on to the next shiny thing. To keep scrolling and be exposed to more ads rather than stopping and thinking and actually engaging with the author via comments.

    And that’s sad. Because it reduces everything to a disposable ephemeral moment. Consumed and tossed away like a mass produced fast food burger.

    Reply
    • Prattle

      “Interesting that the quality of the content never comes up.”

      Well that’s because:

      A) It’s not the focus point of this blog (We’re merely talking benefits here and reporting our personal results)

      and

      B) The level of quality should really go without saying for serious anime content creators contemplating on trying this.

      “And how valuable was the engagement really?”

      Very valuable. It allowed us to make more content that our audience actually engaged with while getting rid of the stuff that they didn’t

      “Maybe I’m old school… But I prefer content that is more reflective of the creator’s thoughts and interactions to be between people.It’s a much harder path and maybe it doesn’t generate the stuff marketers crave, but it’s also human rather than cold and sterile. Community isn’t a numbers game.”

      I think you’re confused. First and foremost – this isn’t binary. You can literally have a thoughtful, relevant piece of content that has an interactive function added in. It’s not like you have to present a quiz/app/poll/workbook or any other interactive function alone without context or human touch. Second, interactive content isn’t about a numbers game (or really any other metric in that realm). It’s about fostering content that keeps your audience dialed in, offers them a change of pace from the norm and transitively allows you to make more content that they would enjoy and come back for.

      “But, to be honest, I can’t recall a single piece of your “interactive” content with any clarity.”

      Well given how the last one you commented on was our “Which Spring 2017 Anime Is More Popular” piece during the experiment (a quiz with no further context) more than a week ago, that’s to be expected lol. So I don’t blame you for not recalling something you may have tried once in passing. The interactive content that we used with more substance happened mid March and early April. Assuming you did read/participate in those pieces – I still wouldn’t expect you to recall a vote on a poll, a six question quiz or whatever interaction we added 2 months ago. The point of this content type isn’t to create some profound piece that will last with viewers for years ( while you could do this with interactive content via an app you can make passive content and take care of that just find), it’s more so about engaging readers thoroughly in the present.

      Nonetheless, it’s nice that you can recall pieces of content that stuck with you, and we appreciate your participation over the last two months.

      🙂

      Reply
  • Anonymous

    This is great insight into how engagement works in today’s online society, thanks for this post. I shall make note of these tips!

    Reply
    • Prattle

      You’re welcome!

      Reply

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