If you’re an anime content creator, you’ve probably noticed that the attention span of your audience is shrinking by the second.

We’re all on the verge of an attention meltdown.

This can be a huge hurdle if you’re trying to effectively engage your audience and get your content in front of them.

That means you have to use every writing tool you can to gain and keep audience attention, or otherwise they’ll just walk away.

Believe it or not, a return to solid writing fundamentals — and more specifically, specificity — can get you out ahead without having to strap dynamite to yourself to get noticed.

One small note before we get started …


If You Only Read One Section Of This Blog, Read This One


Specificity is especially helpful for writing your headlines.

Remember the 80/20 rule: 8 out of 10 readers will read your headline text but only 2 out of 10 will read your entire post.

Since headlines persuade your audience to read your content, you should dedicate 50 percent of your efforts to writing attractive headlines before you write the rest of your content.

Content creators both in and out of anime have been leveraging the importance of getting specific all along, and here are some of their more compelling tips to help you win the battle for your audience’s attention:


1. Get To The Point

All creativity should be communicated in a nanosecond.

That’s about all the time you have to make an impression, but “creativity” can be misunderstood.

Always keep in mind that brevity is one of the keys to good anime content and that every single word counts.

It’s not how short you make it; it’s how you make it short.

Creativity is getting people to read your anime write-up, without confusing hyperbole or jargon phrases.


2. Without Attention, You Have Nothing


Without an attention-grabbing headline, you can chuck your great content in the trash.

AIDA is a classic acronym heralded by many content creators.

Attention. Interest. Desire. Action.

Gaining attention is gold because it’s the an important step to crafting a solid emotional structure by presenting mystique and getting your audience to take action to engage with your content.


3. Reach For Attention By Being Ultra-Specific


The Four U’s of headline writing, as outlined by American Writers and Artists Inc. (AWAI), are a helpful guide when evaluating any piece of content:

  1. Useful
  2. Ultra-specific
  3. Unique
  4. Urgent

Useful is absolutely required. If your headline can only be one more thing, make it ultra-specific. This is key because specificity presents the most benefit to your reader.

You make a promise of the reward you’re offering up front so your audience will have a reason to give you their precious time and read your first paragraph.


4. Specificity Creates Credibility

Specificity increases credibility because specific details are simply more believable than broad assertions.  

Here’s some great examples of ultra-specific headlines:

If your headline isn’t presenting specific, rewarding information, you’re bound to get bogged down with the rest of the unreadables.

Just remember that the #1 rule for building credibility is making good on your headline’s promise.


5. Specificity Is Persuasion


There are clear advantages of precise details over vague guesstimates and you can see this especially in some of our community’s more analytical content.

Statistics, exact details, and case studies:

  • Catch the eye
  • Build curiosity
  • Reinforce authenticity
  • Show your readers your attention to detail

Being vague doesn’t work in real life, and it doesn’t work in your anime content. Getting specific means revealing the cold, hard facts of what you have to offer.

However, be aware not to use specifics if they are overly technical, confusing, or can get you into legal trouble.


6. Guess What? Big Words Make You Sound Dumb


There’s a pretty popular psychology study that shows using overly complex language doesn’t make us look smarter to readers.

We’ve all seen inexperienced anime content creators use big words to make themselves feel smarter.

You’re not fooling anyone, so do your research and know your audience.

Remember Nathaniel Hawthorne’s maxim:


                       Easy reading is damned hard writing.


7. To Be Great, You Have To Start At The Start


Ernest Hemingway started out as a reporter for The Kansas City Star.

He won a Nobel Prize in his later years and credited his formative years writing “copy” as a journalist.

Cub reporters were each given a style book when they started, with these rules:

  • Use short sentences
  • Use short first paragraphs
  • Use vigorous English
  • Be positive, not negative

It doesn’t get much simpler than that.


8. A Single Word Can Change It All 


Mark Twain wrote:

“The difference between the almost right word and the right word is really a large matter — ’tis the difference between the lightning-bug and the lightning.”

Specificity is the lighting rod that will lead your audience to take note of your content and come back for more.


Time To Get Specific


We can all use help getting more specific in our anime content.

There is no “the dog ate my homework” in content creating — do your research or somebody else will do it better and with more detail.

Know your audience, their problems, fears, desires, and dreams, and you’ll be well on your way to getting them to engage deeper with your content.

Do you have more suggestions for getting specific?




4 thoughts to “8 Ways Specificity Helps You Build A Stronger Audience

  • Izanaginookami

    Thanks for this pearl.

    Be positive, not negative

    …yeah funny how I’m pretty much not following any of these advices and I… don’t really plan to change either. Not really that dedicated, I’m becoming more and more of a rant blog anyways, so screw it.

    Didn’t know that there was almost a saturation of “creators” though. I regard myself as anything but one of them: just your average passive lurker. Ok, now onto the next post…

    • Prattle

      Yup, there’s a ton of people (especially on the blogging side) in the anime community that create content, and thus would fall inline with being a content creator.

  • Schizoidmouse

    Yet another solid post about blogging! I know my big problem is trying to find that sweet spot with titles. Well that and probably more that plague my writing from time to time. It is hard to be 100%, but that’s beauty of continuously trying. The one thing I don’t think I can do is always be positive over negative, since I feel a lot of the time the negative aspects of something need to be discussed so that you express your full opinion. Though dialing it back could be a start.

    • Prattle

      Thank you!

      I agree that it is hard to be positive about things all the time and that’s there’s definitely a place for negativity in your content. Just keeping a balance there is important


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