You’ve been in the game for awhile now. You now have loads of content on your blog. You’re happy with the growth and the traction you’ve gained. Your audience is growing — not as fast as you’d like, but you’re meeting goals.

Things are looking up because you’ve created what seems to be a solid audience. But the rush of new content ideas is slowing, and enthusiasm (both yours and your audience’s) is cooling.

You want to continue to build momentum while deepening your relationship and influence with the anime community. But that’s easier said than done as your site grows older – and for good reason:

The demand for evidence of your credibility diminishes as your authority grows. In other words the more people learn to trust you, the less they depend upon investigating your every claim.

This is what a solid reputation does.

But in order to keep that momentum and deepen that influence, you’ve got to adjust your content creation to reflect the new demands of your audience.

Let’s explore five ways to do that.

1. How Does Your Audience Find Your Content?

This is one of the most important questions you’ll ever answer when it comes to your content. You might think you know this answer, but don’t take it for granted. Crack open your Google Analytic or dashboard and dig.

Naturally, one of your biggest drivers of traffic will be search engines. And Google will probably be the main source.

However, don’t settle. Keep digging. You might discover that Bing is throwing you a nice number of readers. Or you might discover it’s some niche search engine. Try to find out why. There might be an opportunity you can leverage.

The second biggest source of traffic will probably be social media.

But which sites: Facebook? Twitter? StumbleUpon? Reddit?

Make sure you know the difference between links you share on social media versus those shared by your audience. You want to get a handle on how shareable your content is.

You can look at the analytics of your social media traffic by using tools like Bitly or Buffer.

Third, measure the traffic you get from people who type in your URL. This is what’s normally called branded traffic, and it’s a good thing. It means you’ve captured mind share.

Closely related is the amount of traffic you get from people who type in a specific headline. This is another version of branded traffic, and equally important because it helps you identify those pieces that people like and share so you can create more of these winners.

Finally, look for sites that send you a lot of traffic. This traffic may come from sites where you published a guest post, or from a site that linked one of your old articles. If you are getting a lot of traffic, then clearly the topic was a winner. Generate more content like that.

2. Can You Fix Old, Broken, And Neglected Content?

There are a number of good reasons why you shouldn’t ignore old, broken, and neglected sections of your website. Updating content keeps your site fresh, and enhances the user experience.

But what exactly should you do with this content? You have four options for fixing each piece:

Leave it alone
Redirect it (301)
Delete it (404)
Improve it

Pick what fits best and implement it.

3. How Does Your Audience Take Action?

You still need to understand what your audience is doing with the write-ups, videos or podcasts that  you have. Are they:

Sharing your content on social media?
Leaving comments?
Subscribing to your site?
Joining your Patreon?
Clicking or watching any ads?
Leaving likes?

Spend some time looking at all the ways your audience interacts with and uses your content. Look for patterns, problems, opportunities.

4. What Are The Most-Common Audience Questions And Comments?

Look at the comments on your blog.

Look at the questions people are asking and comments people are sharing. Create an Excel sheet and keep track of the common questions and comments.

You are basically after two things:

Confirmation that your old content assumptions were true and you solved relevant problems.
Evidence that those assumptions and problems have shifted.

In other words, has the makeup of your audience changed? Are people running into new problems? Are you seeing a pattern in their comments?

This is a great opportunity to anticipate needs and develop new content that continues to build your relationship in the eyes of your audience. They will see that you’re paying attention to their needs, and pay you back with their attention.

5. How Will Emerging Trends Affect Your Content?

Looking to the future can be a great source of content ideas. This is why it helps to stay on top of the relevant ongoings  in the community, keying in on what current anime is being actively discussed. Pay attention to what bigger anime content creators are saying and the content they’re producing.

Tackling emerging trends is an approach I’ve see multiple anime creatives try to varying  degrees of success. Last season, it was creating content around Eromanga Sensei and riding that bandwagon, now it’s all about voicing your opinion on Amazon Strike/Netflix or taking shots at Kakegurui and Fate.

The great thing about this approach is you get to establish yourself early as a voice on these topics if and when they go mainstream.

And yes, sometimes these predictions will fail to come true.

Contrary to popular belief, it’s not always as simple as “talk about the most popular anime at the moment.”


While doing that will likely get you a reasonable amount of views on sheer size of the audience that’s interested in that particular anime, you run the risk of just blending into the background.

For example, let’s use Kakegurui again. Yes it’s popular, but that also means there’s plenty of content talking about the series. What you have to say about Kakegurui is likely being said somewhere else and perhaps better.

There’s only so much to be said about a series before one slides into over analyzing or reaching and you certainly don’t want to fall in that pithole or be an echo. Getting a bunch of views by using a popular anime now is a short term reward and doesn’t strengthen your audience unless you plan to build on it.

The Long Game

You might be happy with the current results of your anime content and its respective site, but don’t rest on your laurels. You didn’t get to this point by taking the easy route — and you’re not going to exceed your current results without working hard.

You can do better. But you’ve got to stick to it, adjust, and keep producing.

 

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